In 2003, the first Be A Wealthy Therapist website was created and launched. Back then, websites for many of us were big deals and I felt so “in the future” to have mine “on the world wide web.” Here is our web banner from that first website:

(I still love the old tagline – Private Practice and a Big, Fat Bank Account – Yes You Can! But I can tell you – not everyone loved it!)
Fast forward to today – seven years later. My, how technology has changed. Now a 14 year-old can get a website or blog up in a couple of hours.
Back then, our Be A Wealthy Therapist exhibit booth was shunned by therapists at conferences. People didn’t even want our no-charge training materials if they said “Be A Wealthy Therapist.”
When I finally sold one product at our exhibit booth, the purchaser asked us not to give her our specially printed Be A Wealthy Therapist plastic bag to carry the product. “I don’t want people to see those words,” she whispered to me as she glanced around to see who might see her at our booth.
Therapists have really grown as business people over these past seven years. While they have always been caring professionals and well-trained in the art and science of their therapy, those in private practice today have a much broader (and more comfortable) idea of the business of psychotherapy.
For example, seven years ago we didn’t talk much about money. Look where we are today.
Money is not ‘bad’ in our thoughts and vocabulary these days. Money is a measure of the value we put on our time and services. We are taking responsibility for our income in new and powerful ways. We set fees we feel good about. We choose reimbursement options that work for us. We see that money is both a clinical issue and an issue of good self care. I love the progress this represents for us as a profession.
And the future is very bright.
I see compelling business possibilities opening up for the ”business-curious” therapist. There are so many new ways to add even more meaning and money to our lives - along with or beyond one to one sessions in private practice.
If you like, you will be able to create multiple streams of therapy income – everything from online products to opening multiple offices to starting foundations or non-profits to writing books.
These new options can be big or small but will give many therapists opportunities to bring into play more of their creativity, build some new muscles, and have a lot of fun.
Furthermore for some who are experiencing compassion fatigue, burnout or just a bit of boredom with seeing clients all day every day, these new pathways can offer new ways to use their skills and help bring more meaning into their lives and careers.
Now it is your turn. What do you think?
When you look back over the last seven years, have you changed in the way you think about money and earning a living?
Where are you being invited to grow more?
What do you see as the future for your therapy business? What would you love to do if your weren’t afraid and knew how to do it?
Please share your thoughts, comments or questions below or if you are reading this somewhere other than the blog, you can comment there at http://InTLI.com/blog/2901/#respond. I look forward to the dialogue. I read and treasure every comment.


























{ 5 comments… read them below or add one }
Hi Casey,
I often get invited to lunch by young graduate students who have found my writing and websites on the internet. They are excited by the prospect of owning their own businesses and the creativity of being entrepreneurs, and want to learn more. I always send them off with your name, and a list of ideas on how they might discover their niche.
Yesterday, I met with a practicing therapist who was moving to LA from out of state, debating whether to go into practice for herself or take a salaried job. I was able to show her that for the equivalent of the 40 hour a week salary she described, she could make the same money in one 8 hour day. Her hesitation was that there was no guarantee.
My good friend and marketing consultant describes me as having a “ready, fire, aim” approach. What she is saying is that I am willing to take a leap of faith and learn from the experience, course correcting when necessary. My philosophy, that there is more than enough to go around, has allowed me to stay positive and avoid letting obstacles I encounter to frighten me into giving up.
Like you have repeatedly said, we just have to let the folks who are looking for us know where we are. By identifying the clients that I enjoy working with, and learning how to speak directly to them, I have been able to build a thriving practice doing exactly what I love.
You have been an amazing mentor and role model!
Sandra Dupont MFT
Hi Sandra,
How wonderful that things are going so well for you – but I knew from the first time we connected that you would do amazingly well! Your friend is right – you have that “ready, fire, aim” approach that is backed by great intuition and respect for your market. It was wonderful to hear from you – and thanks for your kind words. I look forward to hearing more of your amazing success! (I am happy dancing for you!)
Hugs,
Casey
I have improved in this area but still find it to be a struggle. Everytime I hear a less experienced counselor is charging more than I am I tell myself I need to stick to my fees. I now have a formal process for requesting sliding scale so I am not as likely to just lower my fees.
Hi Casey, I just want you to know that I really am grateful that you did take that bold step because I always enjoy receiving emails from you and from your voice and video, I feel as if I know you and like you – hence why I do business with you, as I now understand!
It can’t have been easy in those days. In many ways, I think that England is a bit still like that. I wouldn’t like to tell all my colleagues about your conference calls, yet they are always interested in the informatioin that I share with them. I wrote my website muyself from what I have learned from you. It isn’t perfect yet but it is a great start and I feel opotimistic, thank you. – Carole
HI Carole,
It is always delightful to hear from you. Thanks for your kind words and brava for being such a great therapy-business owner!
Hugs,
Casey